If I were to freely generalize, my clients may be grouped generally into 3 main categories:
1) Those who come to me for purely aesthetic reasons,
2) Those come to me for functional (practical) reasons, and
3) Those who come to me for a little of both.
For those who seek out our fitness services for purely aesthetic reasons, are the individuals who are usually dissatisfied with how they look - their outward appearance and bodily-aesthetics - and are looking to transform themselves into a BETTER version of who they are now - usually into the ideal figure or physique that they have in mind. Many of these clients choose either an integrated weight-loss approach, a toning/shaping approach or even a specialized muscle-building program.
|Your Choice: Training For Aesthetics Or Function|
Of course, they are also some who fall somewhere in-between the above 2 categories and who come to us for a little of both.
Whatever it is, every single request or fitness need is deemed IMPORTANT and VALID, and is thus treated with utmost seriousness, respect and confidentiality.
At this juncture - I risk going out on a limb here - but in my personal and professional opinion, I dare say that BOTH aesthetics (outward appearance) and function (day-to-day fitness performance ) are equally IMPORTANT. In fact, I would like to think that one cannot do without the other, and vice versa.
Just pause for a moment and think about it: what's the point of looking good (aesthetics) but seriously lacking in simple everyday fitness skills (function)? Likewise, what's the use of having brute strength or superhuman endurance (function) but having a physique that you yourself can't even be proud of (aesthetics)?
Fortunately, with an integrated "out-of-the-gym"approach, or what I call a holistic multi-disciplinary approach, we are usually able to spare our clients the dilemma of choosing one over the other - as our unique approach is more than able to merge both aesthetics and function into a Holistic Balanced Program that allows our clients to enjoy the BEST of both worlds!
|You Can Look Good & Be Strong At The Same Time!|
In fact, many people are often surprised by how scientific, methodical and systematic an Integrated Fitness Approach can be - compared to many other commercial fitness programs out there.
Starting from the initial planning/designing stage, right up to the actual implementation stage of the fitness program, we not only customize everything right down to the smallest detail for each client, but also make sure that on top of achieving their tangible fitness goals, our clients will also walk away with a host of other intangible benefits from our program.
And this is what I believe to be the REAL difference that we make to the lives of our clients - day-in, day-out.......
To find out more about our fitness programs, do feel free to visit http://www.Body-By-Rick.com today!